With capabilities to deliver a full AV solution and a can-do attitude, Brandex is working to position itself as a leading industry player. Meetings talks to the company’s directors, Gabi Babinszky and Jack Smit, about their plans to get there.
After more than a year in the industry under its current model, Brandex’s unique selling point is that, through its offering, it can deliver a complete AV solution for all events and occasions. “We strive to deliver flawlessly with our hands-on approach. We have the knowledge and expertise to do it all ourselves, and the capabilities to service the organiser as well as the exhibitor. And, if we do run short, we have industry partners to assist us at any given time, day or night,” says Jack Smit, director at Brandex.
“We provide full-on AV solutions that can cater for all requirements within this scope; from a basic LED screen set-up to the infrastructure that can support any exhibition, conference and gala function.”
Brandex understands how important it is to deliver an impactful experience that is even better than the last, and the company is not only able to supply and install the equipment but also operates as an agency that is able to help conceptualise the look and feel your event, with sound and lighting to suit every occasion.
It sets itself apart from the rest as being the go-to for any and every AV requirement with its solutions-driven attitude, with no task proving too big or small.
“We provide full-on AV solutions that can cater for all requirements within this scope; from a basic LED screen set-up to the infrastructure that can support any exhibition, conference and gala function – we will always make a plan,” highlights Gabi Babinszky, also a director at Brandex.
Factors to consider
In as much as Brandex is about putting up a great show, there are multiple considerations that need to be factored in when it comes to the planning of a project and the behind-the-scenes set-up. “This can take some time; you have a client to keep happy and a budget to manage, and we always want to give our clients the best solutions for their budget,” says Gabi.
“Budget and design go hand in hand but, first and foremost, we need to understand the venue’s capabilities because its capacities need to be taken into consideration to suit the design, factoring in stage and visuals for the event,” adds Jack.
Customer service is at the heart of Brandex. The company operates under a model that sees Gabi and Jack personally involved in each project, and besides their “yes, we can” attitude, the businessowners are based on-site to help deal with any challenges that may arise, as well as manage the day-to-day running of the business while being able to give their full focus to their clients and staff.
“The event services knowledge and experience within the industry of both directors is of huge benefit to Brandex and its clients,” says Gabi.
“The company operates under a model that sees Gabi and Jack personally involved in each project, and besides their ‘yes, we can’ attitude, the businessowners are based on-site to help deal with any challenges that may arise”
Setting the standard
Brandex adheres to the highest standards – not just in its service delivery but in health and safety too. Working with heavy equipment, electricity and wiring can be occupational hazards and the company takes its safety very seriously in this regard, with procedures in place to mitigate any risks as far as possible. Weekly toolbox talks and weekly checks are key, and all equipment is sent off to be serviced every 12 months.
“We prepare all gear before a show and work closely with all on-site engineers. And when projects are really big, we run all work past the engineers in advance to double-check they are happy with what needs to get done,” notes Jack.
“Weekly toolbox talks and weekly checks are key, and all equipment is sent off to be serviced every 12 months.”
“Brandex does a full assessment of the requirements needed for each of its installations well in advance. We manage the transportation and logistics of each project down to a T and leave no stone unturned,” emphasises Gabi.
The world is changing at a rapid pace and the directors of Brandex pay close attention to the way in which the industry is evolving.
“Expectations play a big role when it comes to trends. We know that the current economy is challenging for both business and the consumer, so being able to afford the top trends out there is tough, particularly when we are talking about purchasing new equipment in dollar terms. With the local economy being what it is, we will grow conservatively and still deliver a wicked solution with superior customer service to all our clients,” says Gabi.
“Budgets are tight, and clients don’t have the money for too much – they would rather keep it small, focused and intimate, which works just fine for us.”
“Budgets are tight, and clients don’t have the money for too much – they would rather keep it small, focused and intimate, which works just fine for us,” explains Jack.
In the next 5 to 10 years, say the directors, they would still like to be an industry leader, with the bulk of their attention being on their clients, rather than on the growth of their business.
“We will not lose focus on the most important aspect of what we do, which is, of course, our clients,” concludes Gabi.