Association of African Exhibition Organisers (AAXO)


The Association of African Exhibition Organisers (AAXO) was formed to provide a collective platform of address and representation for professional exhibition organisers throughout Africa.

AAXO includes exhibition organisers across a range of trade, consumer and conference-driven exhibitions in Southern Africa, namely Specialised Exhibitions Montgomery, MMI South Africa, Hypenica, Thebe Reed Exhibitions, Spintelligent, Terrapinn, The Wedding Group, LTE (Leaders in Trade Exhibitions) South Africa, SA Confex Services, TE Trade Events and Exposure Marketing and Inspire Trade Exhibitions.

With the wealth of knowledge and experience brought to the association by these organisations, AAXO has the energy and expertise to deal with the unique challenges and needs that organisers are faced with, and give them a powerful and credible voice.

AAXO aims to promote the industry, encourage people to invest and participate in exhibitions, and give members the tools and resources to run successful exhibitions.

This includes introducing a code of conduct that is fair, ethical and with remedy and confidentiality; running training programmes that improve the outcome of exhibitions; mediating disputes fairly and with sensitivity; conducting research to provide organisers and exhibitors with growth and business opportunities; engaging with government on greater recognition of the industry; and networking with relevant conference and exhibition bodies to share issues.


Phone: 011 549 8300



Address: Thebe Reed Place – Building 1, Culross on Main Office Park, 34 Culross Road, Bryanston


Association of African Exhibition Organisers (AAXO)

34 Culross Road, Sandton, South Africa

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