40 Heerengracht St, Cape Town City Centre, Cape Town, 8001, South Africa
On the back of the success of its publications, Media24 Live is leading the charge to enhance its quest for reader engagement and will dramatically scale its portfolio of ticketed events in the future. Its goal is to create experiential platforms where diverse audiences can engage with its brands and commercial partners in an authentic way.
Media24 Lifestyle is a leading role player in the South African magazine industry, publishing a significant percentage of magazines sold nationally at magazine stands, with growing online and within experiential products. vision is to use the power of our lifestyle brands to create a personal world of information, entertainment and educational excellence that can be accessed anytime, anywhere.
With such a wide range of sought-after brands in its stable, Media24 Lifestyle is perfectly positioned to connect advertisers with their desired audiences. Its advertising sales team work closely with advertising clients to develop tailor-made marketing solutions that leverage the power of its lifestyle brands to achieve their advertising objectives across multiple platforms and events.
Media24 Live will segment its experiential strategy into three categories: signature events such as Women’s Health Fit Night Out or True Love’s Night of Style; series such as Move! Stokvel, career masterclasses, style; and beauty tutorials, wellbeing insight, exclusive fitness classes and networking sessions and bespoke events on behalf of clients.
All Media24’s events are hosted by South Africa’s business talent and top social influencers, alongside its editorial experts. Other diverse revenue opportunities include creating more brands outside the brands: use content across titles to create pop-up magazines on travel, health or food. Some examples from Media24’s stable this past year includes Hot – a standalone title on menopause, and Vegan, leveraging a niche food trend.