South Africa is Travel Ready has launched its #ExperiencesNotThings campaign, encouraging South Africans to invest in creating lifelong magical memories with families and friends this festive season, rather than buying gifts which are so often easily forgotten.

As part of its launch, you can enter the #ExperiencesNotThings competition where you will stand a chance to win exciting travel prizes such as overnight stays or unique South African experiences, collectively valued at R70 000. The competition will run until 10 January 2021, with travel prizes being drawn from 11 to 31 January.

“Lucky locals will receive the gift of travel experiences, extending the festive cheer well into 2021 and highlighting the role that locals can play in supporting the tourism sector after an extremely challenging year due to lockdowns and the phased reopening of international tourism to our shores,” says Amy Knight-Dawson, Director Scribe Consulting, a member of the South Africa is Travel Ready Collective.

The campaign is intended to help boost the local tourism economy after the tough year it has experienced due to the pandemic. However it also taps into the proven benefits of trying new things and exploring new places – experiences which can deliver ‘enduring happiness’ according to a 20-year study by Cornell University.

“If you’re lucky enough to have spare cash this festive season, please consider steering clear from throw-away décor items for your festive table and put food on someone else’s table instead by supporting the tourism sector.”

“If you’re lucky enough to have spare cash this festive season, please consider steering clear from throw-away décor items for your festive table and put food on someone else’s table instead by supporting the tourism sector. Besides, if all you want for the Festive Season is time out of your house, there’s an experience on offer to deliver it,” adds Dionne Collett, Director, Take Note Reputation Management, a member of the South Africa is Travel Ready Collective.

For some inspiration on new experiences you could try this festive season, view the #ExperiencesNotThings list here.

To enter the competition, please go to: traveltosouthafrica.org/experiences-competition