conventions

MICE definitions – What is MICE?

MICE is the acronym for Meetings, Incentives, Conferences and Exhibitions, where each type of event can be defined as follows: Meeting: Is a general term indicating the coming together of a number of people in one place, to confer or carry out a...

Abu Dhabi: A world-class MICE destination

Since it was established in March 2013, the Abu Dhabi Convention Bureau has been driving and promoting the business events industry throughout the emirate with the mission to position Abu Dhabi as the prime global business events destination. The...

SANCB sharpens its edge in Europe and Asia

The South Africa National Convention Bureau (SANCB) has appointed leading consultancy firm, Gaining Edge. The firm specialises in the global business events industry, incorporating meetings, conventions, incentives, exhibitions and events. The...