Shanna Jacobsen | Jun 6, 2022
Many events follow very similar formats and are becoming indistinguishable from each other. theplanner.guru offers just a few tips and tools for you to switch up the pace and create impactful experiences for your attendees. Events...
Shanna Jacobsen | May 20, 2022
Do event organisers understand attendees’ needs, wants and desires? Liz Lathan, CMP, CMO, and a co-founder of Haute Companies, took it upon herself to identify attendees’ pet peeves to create The Attendee Bill of Rights: A Guide to...
Shanna Jacobsen | May 13, 2022
In a bid to better understand the value and role played by travel agents within the travel sector, ASATA has released the second edition of its 21st Century Travel Agent Study. The Association of Southern African Travel Agents (ASATA) has released...
Shanna Jacobsen | May 8, 2022
theplanner.guru learns why micro events are an important strategy on the back of the Covid-19 pandemic. Events are an important driver in creating awareness around brands, people and initiatives. The reason for this is that they are designed around...
Shanna Jacobsen | Apr 1, 2022
In an official media release received by theplanner.guru, Corporate Traveller says its new monthly resource covers everything from travel policies to cost savings and more. Corporate Traveller, the corporate travel brand of the Flight Centre Travel...
Shanna Jacobsen | Nov 11, 2021
Oz Desai, GM Corporate Traveller, provides answers to these questions and more. Life looks a whole lot different since the dawn of Covid-19 – face masks, elbow greetings, temperature checks at practically every entrance, and an overwhelming amount...
Shanna Jacobsen | Sep 10, 2021
A key objective for us as event organisers and planners is to deliver ROI for our clients. theplanner.guru explores some of the top strategies we can implement. Return on investment – it’s the sweet spot for any event organiser and marketer, and of...
Shanna Jacobsen | Aug 28, 2021
How do your virtual attendees learn and how do they want to learn? theplanner.guru offers insights into some strategies that are applicable even beyond the virtual experience. As planners and organisers, we are becoming increasingly aware of the...
Shanna Jacobsen | Jul 27, 2021
Metrics that we can apply to gauge attendance and engagement at our events is becoming an important component of how we benchmark our success. The Planner Guru learns more. One of the conundrums we face as events organisers and planners is how we...
Pippa Naude | Jan 27, 2020
Unlike typical exhibitions which recognise their most beautiful stands at their Stand Awards, Meetings Africa is unique in that it only gives out Green Stand Awards – exclusively recognising beautiful stands which are also sustainably sourced and...
Heather Hook | May 28, 2018
Putting documented procedures in place is vital for any business, not just events-related ones. As a small business owner, I have until recently been guilty of not having any formal, written procedures for new staff to follow – what’s the point, if...
Heather Hook | Jan 12, 2016
Although I created this template to help my staff asking the right questions in client meetings for predominantly speaker events where product sales and the like take place – this can be adapted to any event. Sit down and work through every...
