Shanna Jacobsen | May 8, 2022
theplanner.guru learns why micro events are an important strategy on the back of the Covid-19 pandemic. Events are an important driver in creating awareness around brands, people and initiatives. The reason for this is that they are designed around...
Shanna Jacobsen | Apr 19, 2022
Global Exhibitions Day advocates for the irreplaceable value of physical exhibitions and face-to-face business events in bringing people together and driving the global economy. It is a recognition of the power of face-to-face events to create...
Shanna Jacobsen | Apr 8, 2022
theplanner.guru unpacks the African Perspectives on the MICE Industry Report’s MICE Industry Maturity Index to understand where the top five MICE markets are on the continent. EGYPT Based on the World Economic Forum’s 2019 stats, tourism...
Shanna Jacobsen | Mar 28, 2022
On 15 March 2022, the SA Events Council hosted the Road to Recovery webinar together with several business events industry role-players. Here is an overview of the discussions. Exactly two years after the declaration of a State of Disaster...
Shanna Jacobsen | Mar 21, 2022
Creating a standard for outcome-based events should be a no-brainer. theplanner.guru makes a case for why this matters now more than ever. Given the financial outlay and effort required to bring together each event, it is time that the MICE and...
Shanna Jacobsen | Mar 14, 2022
Analytics are a means to establishing event outcomes and understanding what delegates want. theplanner.guru learns how far we can push these parameters. The meetings and events industry has rapidly evolved over the past two years, with Covid-19...
Pippa Naude | Feb 25, 2021
The event landscape is rapidly evolving as new ways to execute events are being established. “But one thing is for sure – event technology and innovation is likely to remain a cornerstone of the ever-changed event engage industry,” says Mike Lysko,...
Pippa Naude | Feb 2, 2021
The state of the international exhibition industry has been captured in the latest Global Barometer research by UFI, the Global Association of the Exhibition Industry. This includes a look at the impact of Covid-19 during 2020, as well as...
Pippa Naude | Feb 1, 2021
The objective of the Restart Expo was to showcase to government, industry and the media how business events like exhibitions can manage the risk of Covid-19 transmission and be held in a safe and responsible manner. To support this message and give...
Pippa Naude | Jan 21, 2021
The Center for Exhibition Industry Research (CEIR) has released the first report in their three-part Global Virtual Event Trends Series. CEIR Vice President of Research Nancy Drapeau, PRC, says, “COVID-19 has blindsided the B2B exhibition industry...
Pippa Naude | Nov 24, 2020
As we settle into a new normal for events – and ways to minimise the risks they carry – several trends are emerging. The Planner investigates some of the biggest ones we can expect to see in the new year. 1. Hyrbid is here to stay Over the past...
Pippa Naude | Nov 17, 2020
In the wake of the global pandemic, new ideas have been put forward to make gatherings and events safer, so that they can proceed while providing a high level of safety for both guests and staff. But how effective are they? The Planner explores...
